Jaipur : BJP and Congress have given their full strength to win the by-election battle on seven assembly seats. While the responsibility of campaigning on the ground lies with the workers, both the parties have fielded their respective social media warriors for the election battle on various social media platforms. Both the parties are sending videos, content etc. of the shortcomings of each other’s governments to the voters.
BJP: Videos of controversial statements are going viral
BJP social media department has started campaigning aggressively. A team of social media experts is working on every seat under the direction of the division coordinator and co-coordinator. At the same time, 5 thousand volunteers have been activated, who are forwarding the content on social media. Double Engine mainly focuses on live coverage of government’s welfare schemes, communication with beneficiaries and publicity campaigns. Besides, the content of leaders of Congress and other opposition parties, which contain their controversial statements, is being made viral. Social media team will now be visible at every booth.
Videos of statements are being cut
Along with live coverage, promotion is also being done through cartoons, reels, infographics, memes. Separate in-charges have been made for the five social media platforms: X, YouTube, Facebook, Instagram, WhatsApp. Party leaders are meeting all the social media influencers who have more influence. His followers are in lakhs. To increase the reach of social media pages and make the content more useful, it is being introduced in a new style.
Congress: Raising issue of closing schemes
Congress has deployed teams of social media experts on all the seven seats. There are 8 to 10 people working in each team. Workers who are active on social media at the local level have also been added. Video messages and graphic content are being created and posted on various social media platforms. In these, live videos of the candidates and controversial statements of BJP’s central and state leaders are also being made and posted in reels. Head of Social Media Department Sumit Bhagasara is monitoring.
More focus on local issues
In the by-elections, posts related to local issues are being made more viral on social media. Especially the closure of the schemes of the previous government and the promises made by the BJP government are being conveyed among the public.
Groups formed in three categories
Social media teams of Congress have also created WhatsApp groups of local voters in three categories on all the seven seats. These include youth, women and senior citizens above 50 years of age.
