Jaipur : Jaipur The young generation is now giving a new direction to the family business. They are converting them into startups with modern technology and new ideas. With this, not only is the business being promoted but it is also being recognized at the national and international level. The youth are creating products in a new way using modern technology. The youth have not only used technology in their family business but have also given a new look to the products through social media, e-commerce and other digital tools. Now they are designing their products in an attractive way, so that they can be attractive to the young generation. By bringing products on digital platforms, business has increased much more than before. After joining the startup, the growth of the family business has increased by more than 60 percent.
Divya Kumawat told that his family had a traditional business of handicrafts. After doing engineering, she also joined business. After Covid, craftsmen left traditional art and turned to other jobs. We connected the art of artisans in a different way through digital marketing. Gave employment to 12 artisans by starting the startup.
Now the Indian domestic market has become very big. People are trying to introduce new products and new types of packaging and convert them into D2C markets. People who used to supply products abroad are now launching their own brands. This will also give a boom to India’s economy. Now the demand for these products is increasing in the domestic market. The young generation is understanding new types of marketing, sales, branding and new markets. Due to this the business is growing. Young people are using government funding, innovation and AI.
C-Scheme Resident Shini Swami told that her family has been doing sweets business for years. Shini completed her studies. Left his job and started making changes in the family business. From packaging the sweets to launching them on e-commerce websites in an interesting, attractive style. Started adding healthy taste to traditional sweets. Vegan sweets and sweet dishes like jelly tots, lemon sherbet, candy kittens, skittles were included. Due to this, younger people are now joining as customers.
