Mumbai, February 17: According to tipster Ice Universe, Apple is considering the adoption of Samsung’s Privacy Display technology for its MacBook lineup. This move aligns with Apple’s anticipated transition to OLED panels, which is expected to begin with higher-end models later this decade. The significance of this development lies in the fact that Samsung’s privacy solution is dependent on OLED hardware.
Samsung is set to launch its Privacy Display feature on the Galaxy S26 Ultra, utilizing the Flex Magic Pixel OLED technology. This innovative system allows for the control of light direction at the pixel level. When activated, the display remains clear when viewed directly but becomes challenging to see from the sides. Unlike conventional privacy filters that darken the screen at all times, this feature can be toggled on and off as needed.
One of the key advantages of this technology is its selective functionality, which could protect specific applications or sections of the screen. If Apple incorporates similar technology, the benefits would be particularly pronounced for laptops, as a 14- or 16-inch display is significantly more exposed in public settings compared to a smartphone screen. Many users who have worked in trains or cafés can attest to the visibility of larger displays.
Currently, privacy solutions for MacBooks mainly consist of magnetic or adhesive filters, which, while effective, tend to diminish brightness and color accuracy. A built-in, software-controlled solution would offer a more sophisticated alternative.
The leak suggests that Apple’s 2029 MacBook lineup could feature this Privacy Display technology. Although the 2029 timeline may seem far off, it reflects the anticipated OLED transition cycle for MacBooks. Apple is expected to first upgrade its Pro models to OLED, with wider adoption following later. Adapting Samsung’s privacy technology for larger laptop screens may also require additional time.