smartphone updates have long been an afterthought for many users, typically considered only when it is too late. Consumers would purchase a phone, enjoy its performance for a year or two, and then face the frustration of diminishing updates, often leading them to replace the device entirely.
However, as of 2026, smartphone hardware has matured significantly, allowing even mid-range devices to remain functional for several years. Consequently, consumers are now placing greater emphasis on the software update commitments a brand offers prior to making a purchase.
Five years of updates, once regarded as generous, is now being seen as the minimum standard, particularly for premium devices.
The conversation has shifted from whether long-term update guarantees matter to whether five years is becoming the expected norm, and which companies are ready to uphold this commitment effectively.
Updates Were Once an Afterthought
Not too long ago, Android smartphones typically promised two years of major operating system updates and perhaps an additional year of security patches. Some brands did not even provide clear promises, forcing users to rely on past experiences and hope their models wouldn’t be forgotten too quickly.
Apple, however, has long been an exception, with iPhones known for receiving updates for five years or more, even on budget models. This reliability has quietly encouraged many consumers to invest in iPhones and retain them for longer periods.
In contrast, Android manufacturers had primarily focused on hardware rather than software longevity and optimization. This trend is changing, as update guarantees have now become a significant aspect of new phone launches.
Increased Importance of Update Duration
Several factors contribute to the growing importance of update duration among consumers. Firstly, the rising prices of smartphones have led users to expect a premium experience, which includes timely software updates. Secondly, many consumers are now keeping their phones longer, with even budget smartphones offering respectable hardware combinations. Consequently, annual upgrades are becoming less common, making extended software support essential.
Moreover, regulatory bodies are beginning to take notice. For instance, the European Union has implemented new regulations requiring smartphone manufacturers to provide at least five years of operating system and security updates. This legal mandate ensures that long-term support is no longer merely a marketing strategy but a requirement.
Furthermore, companies that market their devices globally are unlikely to create entirely different update policies for Europe, suggesting that this legal requirement could ultimately benefit users worldwide.
Five Years Is No Longer Exceptional
Companies like Google and Samsung have already set a benchmark for Android devices, with Samsung offering an impressive six years of OS and security updates even for its budget Galaxy A07 model. Apple continues to provide extensive iOS support across its iPhone range, although it does not specify the exact duration for each model.
Brands like Fairphone are taking a distinct approach, focusing on repairability and longevity, along with long software support and easily replaceable parts. Although not a mainstream option, it demonstrates what can be achieved when long-term use is prioritized.
Such efforts have raised consumer awareness, prompting brands to improve their software timelines. Motorola, for example, has historically had a mixed reputation regarding updates, but its newer high-end models now come with significantly extended support promises.
The landscape is changing; phone manufacturers can no longer merely promise longer updates—they must be prepared to deliver.
The Role of Chipmakers in Extended Support
One contributing factor to the increased length of update promises is the support from chipmakers. Previously, phone manufacturers often cited Qualcomm or other chip suppliers as the reason for limited update lifespans, and there was some truth to this. As chip-level support ends, the ability to update a phone becomes more challenging and costly for manufacturers.
However, this excuse is becoming less valid. New Snapdragon platforms are designed to facilitate extended Android updates, in some cases up to eight years. Google’s closer involvement in Android development has also simplified long-term support planning.
While updates still require significant engineering work, testing, and coordination, the technical possibilities have improved dramatically.
Understanding “Five Years” in Context
This is where the terminology becomes somewhat complex. When companies claim “five years of updates,” it does not always equate to five major Android upgrades. Some may offer three OS updates and two years of additional security patches, while others may provide extended security support with fewer feature updates.
For most users, security updates are crucial as they ensure the safety and compatibility of essential applications. However, unclear language can complicate comparisons across brands.
Moreover, the timely delivery of updates is critical. Promising seven years of updates is one thing; delivering them consistently and without significant bugs is another. Some manufacturers have established strong records in this area, while others have faced challenges, particularly in markets outside their home regions.
Leaders and Followers in the Update Race
A few companies are clearly leading the way. Google and Samsung dominate the Android update landscape, while Apple has maintained a longstanding reputation for delivering consistent updates across its ecosystem.
Emerging players in this space include OnePlus, Xiaomi, Honor, Motorola, Oppo, and Vivo, all of which have begun to clarify the type and level of support their devices will receive based on pricing.
As expected, budget options tend to offer shorter support periods. Nevertheless, improvements are evident as consumer demand and competitive pressures mount.
Is Five Years Becoming the Standard?
In practical terms, yes, especially for mid-range and flagship devices. Five years of updates is increasingly seen as the minimum expectation for users, with flagship models often promising even longer support.
However, this trend is not yet universal. Many budget smartphones still provide only two or three years of support, and timely updates remain an issue for some brands. What is clear is that operating system updates have become a legal obligation, chipmakers are facilitating longer support, and competition is driving improvements. It seems unlikely that these advancements will reverse.