Bhopal, March 30: Chief Minister Mohan Yadav will participate in the ‘Madhya Pradesh-Uttar Pradesh Cooperation Conference’ in Varanasi on Tuesday.
The conference aims to strengthen partnerships in trade, investment, and skills between the two neighboring states. Agreements will be signed between the governments of Madhya Pradesh and Uttar Pradesh in various sectors, including trade, industrial investment, skill development, handicraft promotion, and tourism.
The event will facilitate the exchange of innovations and best practices from Uttar Pradesh to enhance inter-state cooperation, thereby boosting the local economy and regional industries.
Special emphasis will be placed on connecting One District-One Product initiatives, GI-tagged products, traditional crafts, and agri-food products with branding, marketing, and export opportunities.
Ministers, senior officials, and policymakers from both states will participate, focusing on the implementation of the ODOP initiative and its future direction.
The ODOP initiative identifies unique products from each district and links them to production, processing, value addition, branding, packaging, and market access. It is designed as a large value-chain model that not only preserves traditional products but also provides sustainable economic opportunities for artisans, farmers, and small entrepreneurs.
The Madhya Pradesh government stated on Monday that the event is expected to create new market opportunities for ODOP products, accelerate exports, and provide a significant platform for artisans and entrepreneurs. The cooperation and information exchange between the two states will strengthen ODOP as a robust national economic model.
Madhya Pradesh will showcase this economic empowerment model for local producers and artisans at the conference. The state’s ODOP efforts have received national recognition, including a Silver Award at the ODOP Awards 2024.